My general experience
I am very happy to be selected as an ambassador to participate in this international program, French Luxury Marketing & Management. On the first day, the school held a welcome ceremony and provided us with a rich lunch. Bread, chicken, water, and fruit.
Next, I will start the normal class. The first class is Exploring French Wine from 2 pm to 5 pm in July. The second class was held from 9:30 to 12:30 on July 3. The third class was held from 1:30 to 4:30 on the afternoon of July 3. I studied this course at the same time on July 4th. Then, on July 5, Friday, I visited the Opera under the guidance of the school. On July 8th, the morning class is the last Exploring French Wing class. I made the presentation.
In the afternoon on July 8th, Exploring French Luxury started. The professor is very beautiful and graceful. There are six classes in this subject. Exploring French Luxury finished on July 12th. Of course, the last class has an exam.
Similarly, French Gourmet also has six classes from July 12 to July 18. Among them, on the afternoon of July 16, the school showed us around the perfume institute. On the morning of July 17th, we visited Assemblee Nationale.
Finally, on July 19, I attended the Certificate Ceremony. The school prepared bread, desserts and all kinds of drinks for us.
A profound learning experience
I learned a lot from the three-week exchange program. I learned about the making, marketing and marketing strategies of French wines. I also mastered the market management and marketing mode of French luxury goods. What impresses me most is the course of French cuisine. I think this course is a combination of theory and practical operation. On the premise that the professor，Sylvain LEROUVILLOIS， finished his theoretical knowledge, he led us to visit physical stores and explain the food operation mode ，food preparation process and related sales strategy of different stores. We visited French Gourmet shops in La Madeleine. Specific stores have MAILLE, LADUREE, PAT RICK ROGER, FAUCHON PARIS. A real and colourful class.
I learned a lot
Before I went to INSEEC, I felt a little strange, in my mind, I thought the teachers here would be very serious. But the reality is that the professors are very kind and patient to answer every question. In the French wine class, I learned how to taste red wine, make red wine, sell red wine, and market red wine. For the French luxury course, I learned about the historical development of some famous brands, such as Hermes. His luxury quality lies not only in his quality but also in its long history and spiritual heritage. In the course of French cuisine, the professor took us to visit a brick-and-mortar shop, and I saw the whole process of making chocolate, the famous baguette in France. At a bakery, we visit the kitchen, where the baker is a master with 18 years of experience. He skillfully handled each piece of dough in a machine and finally baked it into bread. New machines, skilled operation, clean environment, let me have an indescribable love for bread.
The impact on me
I learned a lot from this experience. It not only increased my knowledge and skills but also greatly improved my cognition. Before, I did not have a deep understanding of French culture. Through this experience, I realized that I should learn the romance and delicacy of French culture. Having a romantic spirit can make me feel happy at work and not dull. The exquisite lifestyle will make my living environment, working environment and learning environment more beautiful. Besides, I also visited some famous scenic spots in Paris, such as Eiffel Tower, The Seine, the arc DE triomphe，Louvre Palace, Opera, Orsay museum and Versailles palace. These beautiful sceneries gave me a great shock. I also visited France’s National Day celebration. This is really a wonderful study tour experience.